The last couple of years in men’s collections, brands do not pass by this topic. Every strong brand today offers its own interpretation of feminine masculinity: we see various shades of pink, dresses, ruffles, flounces, lace, sequins, puffy sleeves, cropped tops, micro bags and micro shorts. And feminization no longer looks like a masquerade or theater. These non-functional and decorative details are gradually becoming the everyday norm of the men’s wardrobe. It is important to note that decorativeness began to seep into men’s wardrobes in the second half of the 20th century thanks to various subcultural movements. However, what was a challenge during the youth of David Bowie, Prince and Kurt Cobain is now becoming commonplace. This applies not only to clothing, but also to a new fashionable type of male appearance. Gentle bigender Timothée Chalamet, Ezra Miller, Tai Sheridan, Lucas Hedges, Alex Lawther become icons for generation Z from a young age. Musicians Pharrell Williams, Troy Sivan and Harry Styles are it-boys with their free interpretation of masculinity and femininity.


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